Pam is a Chartered Psychologist. She graduated with a Bachelor of Science in Psychology and a Master’s in Occupational Psychology, and later earned a PhD in Neuroscience. She continues her professional development through regular study and research, and holds degrees from the Universities of Manchester, Bristol and King's College London.

Pam is also a Clinical Hypnotherapist, Psychotherapist, Cognitive Behavioural Therapist (CBT), and Master Neurolinguistic Programming (NLP) Practitioner. She is professionally accredited in Counselling Supervision and CBT.

Beginning her coaching and counselling career in 2002—while working for organisations including PricewaterhouseCoopers—Pam established West of England Coaching & Counselling in 2011 under Pam Madden Limited. She has since focused on providing counselling and career coaching to individuals and organisations across the West Country and now concentrates on personal clients.

Pam has been passionate about psychology and philosophy since childhood and was the go-to listener for family and friends. Her curiosity about human behaviour and problem-solving continues to inspire her work today.

Outside of her professional life, Pam enjoys yoga, weight training, and exploring the South Devon coast with her family. Her vision is to keep helping and supporting people to lead more fulfilling lives.